ELF : “We want every young enthusiastic reader to be able to pick up any of our five books and read them from cover to cover without the help of an adult.”

Improving English literacy in primary schools.

With the English Literacy Foundation, we have developed five fully decodeable storybooks. These books are  very useful tools for keen pre-school readers because every word used in them is simple to pronounce once you know the easiest 22 sounds (phonemes) in the English language.

The books do include a few long words but even these have been carefully selected so that the new reader can work out exactly how to pronounce them by themselves. When I was still at primary school I took great delight in learning the longest word in Welsh (Llanfair­pwllgwyngyll­gogery­chwyrn­drobwll­llan­tysilio­gogo­goch) and every class mate on seeing Mary Poppins had memorised:


I still don’t know what it means but such long words are irresistibly efficacious and can dumb fuddle the wisest of parents.

Author, Dr. J. Ford ( AKA ‘Bodkin’) found the five stories a challenge to write because words like “the” could not be used – although simple, it is hard to pronounce “the” when you are just starting on the road to mastering the English language.

“We want every young enthusiastic reader to be able to pick up any of our five books and read them from cover to cover without the help of an adult, and that’s the sure way to engage young minds and give them a sense of achievement. After reading one book, without assistance, the new avid reader will be hungry for more.”

As most of the best selling books for very early readers include some hard words, we went in the opposite direction and just used the easiest words to create a more relaxed and enjoyable reading experience.

Posted by Grant.


ELF books (22 phonemes) published by littlepeoplebooks.co.uk

    On Amazon the first title “On Robin Hill” (Paperback) sells at £7.99p+ £2.80 (UK delivery)
    Amazon are listing an “Orange Second Series” title “Mister Porter’s Alarm Clock” (Paperback) £5.17p+ £2.80 (UK delivery) which was only ever printed in demo.  form. Ten copies of this exist Worldwide which may explain why they are being offered by some collectors at a far higher price.
    As some of the characters from the first five books make a come back appearance in a series of ten books written using all 44+ phonemes, all reprinted covers of the first five include the words “22 Phonemes” in bold.


  • Early  comments:

Julie Craddock “an avid reader” on 27 May 2009
“The kids loved it. THEY read to ME for a change. I liked the pictures but the story was way above my intellectual level! Now I am being nagged to get more books in the series. A boxed set would be nice then I wouldn’t have to check which they have got already. I think this is going to be a kind of 21st century Beatrix Potter collection.”

anotherreader on 16 January 2009
“At last a proper phonic reading scheme. Real stories with carefully chosen vocabulary. The pictures are fabulous. Highly recommended.”

V. Linnetton 29 May 2009
“I bought this book as I wanted to provide more fiction stories that my son can read himself. However, the words may be phonetic, but are not the sort used in everyday life. I think it is unreasonable to expect a child to read words that he has never heard of, just because they can be sounded out.  I shall stick to Kipper, Floppy and the Oxford Reading Tree

Foreign Right buyers:
Primary and secondary worldwide rights, including movie rights, television rights, merchandising rights, foreign translation rights and new technologies rights available.


World’s Longest Artist’s Book


Over one hundred original studies are being painted to create the World’s Longest Artist’s Book. Inside this book of ‘Thought & Art’, one letter stands alongside each of its five main sections.

G        A        F        O        F







Each Letter is guarded to secure its true ‘root’ meaning by its own ‘Root Spirit’ (pics. above)

G.A.F.O.F. (Groom All Fiction on Fact)
G.A.F.O.F. (Groom All Facts on Fiction)

Then, using the same letters backwards to reflect upon all our origins and the compounded works of our ancestors

F. O. F. A. G.  ( For Our Future And Growth)

Each of these 5 sections unfold up onto an outer wood and steel casing carved with imagery from the many languages formulated by humans since written communication began.






On the top face of this box are three further widely spaced letters to create the formula ‘J 0 Y’.*  These letters form one guiding word but stand for the two embodying Ground Tenets

FIRSTLY:              Judge     Our     Yokes
SECONDLY:        Judge     Our      Yolkes

We are experiencing a fast growth in virtual methods of communication and will need to learn to see through virtual reality as it encroaches continually upon the ‘look’ and ‘flavour’ of Reality.
As we broaden our bands of wired connections, we must increase our abilities to judge actual circumstances with ever more accuracy.
The creators of the Long Artist’s Book (part of the Nine Tenets exhibition, Café Surf, Birmingham)  believe that we can only face the certain growth of more virtual methods in communication through uncoding that which we presently call ”knowledge’ – a ‘thing-in-itself’.
Though all previous historical methods of communication have at sometime been used to control or impede understanding, the Internet is being used to expose dis-information through cross-referencing. The better the search software, the greater the chance for all to assess the value of others on both the yokes they make and their central yolk  or true essence.

* Note 1:   In the First Evolvement , “JOY” was “JOA” (Judge Our Actions)  but as this suggested “when assessing value ~ judge deeds alone”, it was re-written as “JOY” for this second evolvement.

* Note 2:   The Book’s top face is presently being totally re-constructed  to accommodate the alteration to “JOY” from “JOA” and we hope to bring you pictures of this prior to the third evolvement and as soon as they are available.

Here are some early study sketches for the book:

BRANCH TENET(176) : BBW ( Branding Back Wards )176mono






BRANCH TENET (151): NEWSOAP ( Not Every Window’s Serving Old Aged Pensioners)








( Books Are Reality’s Bound Ink Events )