There once was a local market
Where freshness, by default,
Was normal as they’d not discovered
Sugar, ice and salt.
They then found ways to slow decay
And freeze it to a halt.
Now jars and cans and freezer packs
We customers exalt.
But all tides turn
And in the wake
Of such economy
A fresh approach is gaining ground
That’s Totally Locally.
Following a meeting of Knighton retailers, just about to embark on their first Totally Locally event, we designed a word map, the artwork for a newspaper advert and a green and gold ticket promotion.
As part of the wider local promotion process we prepared a badge design featuring a King Offa cartoon which will go into the town’s next print run of ‘Welcome Leaflets’ and may be adapted for a soft toy mascot.
Our next project for Knighton is to produce a clear map, carefully scaled, to show the way the town evolved around its ancient castle walls. Much of the research has been done by a local historian and our aim is to bring the town’s complex and fascinating history to life in an entertaining way.
When you need to refresh your clothes,
Your shoes, including your toes.
When your pigment’s been bleached
And your end has been reached
We are here at the end of your nose. Hello.
With a little help from his loyal subjects, King Offa has new clothes. Whilst his PR guys were pushing for something bright and vivid – Offa was hooked of the look-of-his-age – something cosy and matching his long long long long Dyke.
We brought in a selection of hand woven local materials whilst his PR guys spoke of a flashy new brand identity for ‘the street’. We quietly created a look to emphasise the rural nature of his earth workings and combined it with a simple back-to-basics head band. Offa smiled, which is rare for him, and gave us the go ahead for the makeover. Exit PR guys. Enter quality.
We worked with Julia’s structure to freshen Offa’s image and adapted Joanne’s early colour scheme to fit in with Offa’s back to nature range. He wanted to ensure that his regular and new visitors to Knighton would still be able to recognise him in logo form as well as a welcoming character to the Offa’s Dyke Centre where tourists come to find news of all the local attractions and supporting local businesses.
When the new badges are ready, Offa will be presented with the first one we unpack, along with files of his logo in various formats so he can use it for greetings cards, forms and party invites.
Offa’s new brand identity badge is fit for every dyke walking king and queen as they arrive in Knighton from the North and South.