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Case Studies 4 - 6 |
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4 Letts use IOL |
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Brand icon for major educational publisher |
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When Letts Educational Publishing needed a hero to spearhead their new Know-all Publication, IOL epitomised the image of the day from trainers and
shades to posture, attitude and hair-style. |
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It took 24 facial expressions before a final one
was confirmed for print. |
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Getting it right, first time, saves time. |
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With thanks to : Letts Educational Publishers |
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5 Morrison's safety issue |
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IOL were brought in by the Children's University and Morrison Developments Limited on a Birmingham Foundation Project to 'make a difference'! |
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Local children were playing on a dangerous derelict site too unaware of its dangers. |
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IOL's project ensured that local children: |
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i visualized potential problems and dangers
ii tested their ideas through role-play, and,
iii came to realise the importance of personal safety. |
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With thanks to :Lorna D Biddle ; Morrison Developments ; Children's University ; Birmingham Foundation ; Marlborough School ; St. Andrews School ; Wyndcliffe School ; Bordesley Green Primary
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6 Safety in Letters |
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Royal Mail wished to extend their existing 'Adopt-a-Box' scheme which was solely using the 'Postman Pat' character |
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We prepared a set of ten characters based upon post boxes through the ages, and included a story-line for use in schools. |
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Schools who 'adopted' post boxes were to 'look-out' for any damage to their post box and ring a special number to call in the maintenance people from Royal Mail. |
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With thanks to : Post Office Maintenance Department, Birmingham. |
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MORE Case Studies 1 - 3 4 - 6 7 - 9 10 - 12 < |
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