One of a series of 45 line drawn sketch designs that were combined with text, maps, site plans, photographs and client corporate imagery to produce a set of six bound presentation books.

The late 90’s marked a turning point for many longstanding and more traditional British holiday venue operators. Butlins needed to upgrade their facilities in the face of growing competition. For one exciting opportunity, Link Design Build contacted us to produce face-lift designs for Butlins in Ayr.

Butlins were keen to hold on to their long standing identity, something that their existing customers recognised. Consequently, our design work preserved the fabric of their existing buildings and the ‘new-look’ was expressed through bold wall graphics, character signage, carpet design, ceiling mobiles and lighting.